Disney has been making a significant push into the world of anime in recent years, and the company has announced a number of original anime series that are set to debut on its streaming platforms. But why is Disney investing so heavily in anime? In this article, we will explore some of the reasons behind Disney’s investment in the anime industry.
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I recommend watching this video to see how Disney is promoting itself in Japan and making deals with anime studios to produce anime for their platform
One of the main reasons for Disney’s investment in anime is the growing popularity of the genre. Anime has been gaining popularity around the world, particularly among younger audiences, and Disney is looking to capitalize on this trend. By producing and distributing anime content, Disney is able to reach a wider audience and tap into a market that is experiencing significant growth.
Another reason for Disney’s investment in anime is the unique storytelling and art style of the genre. Anime is known for its distinctive visual aesthetic and complex, multi-layered narratives, which can be incredibly engaging for audiences. By producing anime content, Disney is able to offer its viewers something different and unique, which can help the company stand out in a crowded market.
One way they are trying to win the anime streaming battle in crowded market is by paying more for anime streaming licenses. Watch this video on how Disney acquired Tokyo Revengers season 2
In addition, Disney’s investment in anime allows the company to expand its intellectual property (IP) portfolio. Anime is often based on popular manga or light novel series, and by producing anime adaptations of these properties, Disney is able to acquire the rights to the underlying IP. This can be a valuable asset for the company, as it allows Disney to leverage its existing IP to create new content and merchandise.
Another factor driving Disney’s investment in anime is the potential for cross-promotion. Many anime series are based on popular franchises, such as “Star Wars” or “Marvel,” and by producing anime adaptations of these properties, Disney is able to promote its other products and franchises. For example, the “Star Wars: The Bad Batch” anime series, which is set to debut on Disney+ in May 2021, will likely generate interest in other “Star Wars” content and merchandise.
Disney is also hiring top anime directors and talent to produce their own anime. Watch this video.
Finally, Disney’s investment in anime allows the company to tap into the lucrative Japanese market. Japan is the home of anime, and it is also one of the largest markets for animation and related products. By producing anime content, Disney is able to appeal to Japanese audiences and potentially generate significant revenue from the sale of anime-related merchandise.
In conclusion, Disney’s investment in anime is driven by a number of factors, including the growing popularity of the genre, the unique storytelling and art style of anime, the potential to expand Disney’s IP portfolio, the opportunity for cross-promotion, and the potential to tap into the Japanese market. By producing and distributing anime content, Disney is able to reach a wider audience and offer its viewers something new and exciting.
